Our Story
Built by riders, for riders. Ridge & Roam was born from a simple idea: create the gear we wished existed.
How It Started
Ridge & Roam began in 2020 when three mountain biking enthusiasts—Alex, Jordan, and Sam—met on a challenging trail in Colorado. Between catching their breath and sharing stories about epic rides, they discovered a common frustration: the lack of quality, rider-focused gear that truly understood the needs of trail enthusiasts.
After countless weekends testing prototypes on local trails and gathering feedback from the biking community, Ridge & Roam officially launched. Our mission was clear: create products that we would actually want to use on our own adventures.
Today, we're proud to serve over 10,000 riders worldwide, but we haven't forgotten our roots. Every product we develop goes through rigorous trail testing, and we remain committed to listening to our community and continuously improving.
Our Mission
To create high-quality, sustainable products that enhance the trail experience for every rider, while fostering a community of outdoor enthusiasts who respect and protect the natural spaces we all enjoy.
Our Core Values
The principles that guide everything we do
Authenticity
We're real riders creating products for real riders. No marketing gimmicks, just honest gear that performs.
Quality First
We never compromise on quality. Every product is built to last and perform in demanding conditions.
Sustainability
We're committed to protecting the trails we love through eco-friendly practices and responsible sourcing.
Community
We're more than a brand—we're a community of riders supporting each other and sharing the stoke.
Meet the Team
The riders behind Ridge & Roam
Alex Rivera
Co-Founder & CEO
10 years of trail riding experience. Passionate about sustainable business practices and community building.
Jordan Chen
Co-Founder & Product Lead
Former product designer with a love for downhill racing. Obsessed with creating the perfect rider experience.
Sam Martinez
Co-Founder & Operations
Trail advocate and logistics expert. Ensures every order reaches riders quickly and efficiently.
Giving Back to Trails
We're committed to protecting and maintaining the trails we love
1% for Trails: We donate 1% of all revenue to trail maintenance and conservation organizations. To date, we've contributed over $50,000 to help preserve and improve trail systems across North America.
Trail Days: Our team participates in quarterly trail maintenance days, and we encourage our customers to join us in giving back to the trails that give us so much.
Education: We partner with local organizations to promote responsible trail use and environmental stewardship through our blog and community events.
Join Our Community
Be part of a growing community of riders who value quality, sustainability, and the spirit of adventure.